ATIBA JEFFERSON – ‘HEART-SHAPED BOX’
MAY 19TH – JULY 15TH, 2018
Opening Night May 19th, 7 – 11 pm, presented with Jägermeister
rsvp@hvw8.com
HVW8 GALLERY AT PLĀNA
5416 WILSHIRE BLVD., LOS ANGELES, CA 90036
GALLERY OPEN 1 – 6PM, THURSDAY – SUNDAY
HVW8.COM @ATIBAPHOTO
#adidasLosAngeles
About the show
HVW8 Gallery and adidas Originals are pleased to present ‘Heart-Shaped Box’, an immersive exhibition of photography by Atiba Jefferson. Assembling large-scale lightbox cubes of Atiba’s iconic images, ‘Heart-Shaped Box’ establishes an interactive environment that shines a new light on the renowned photographer’s continually evolving practice. The show configures four lightboxes in a black-painted gallery space, illuminated from within to reveal a sublime view of Atiba’s portraits, action shots and cityscapes, while drawing attention to the essential component of light throughout the photographic process.
‘Heart-Shaped Box’ celebrates twenty years of Atiba’s photography. Keeping it fresh, the show collates images from his more recent archives, some of which have never been viewed beyond the dimensions of an iPhone screen. The installation presents digital and analogue work across five facades of the 8 ft lightbox cubes, enabling new dialogues to occur between the images when the structures are observed from different perspectives. “This collection of photos is how I view photography,” Atiba explains. “I like things to be different—from my lighting, format, angles and the same goes for my subjects. It’s not just skateboarding, it’s not just music, it’s not just people. It’s all the things I love.”
About Atiba Jefferson
Born in Colorado Springs, photographer and skateboarder Atiba Jefferson lives and works in Los Angeles. While these two passions have led to his international acclaim as a skateboarding photographer and working for Thrasher Magazine, Atiba also has a deep history with basketball, being a staff photographer for the LA Lakers during the Shaq and Kobe years, and shooting more SLAM magazine covers than any other photographer. Alongside commercial shoots for clients such as Supreme, adidas, Nike, Converse and Oakley, Atiba’s extensive portfolio also comprises music and lifestyle photography and has been exhibited across the globe.
HVW8 Gallery x adidas Originals
HVW8 Gallery and adidas Originals continue their long partnership in fostering emerging artists and creators from around the world. By supporting local artists and providing an inclusive environment for dialogue between artists from various cultures and mediums, the partnership provides an international platform for new and diverse artistic visions. Past artists include Kilo Kish, Brian Lotti, Inès Longevial, Gogy Esparza, Lisa Leone, Mark Gonzales and Jean Jullien.
Plana Foundation
Plana Foundation is a non-profit organization dedicated to the promotion and the advancement of creative fields including art, architecture and design through educational programs and events.